Color Palette

The University of Nebraska Medical Center brand makes a distinctive and authoritative impression through a primary color palette of deep red set against shades of black, gray and white.

Color Balance

The primary colors take the lead in the vast majority of communications pieces while the secondary colors, also utilized by Nebraska Medicine, are supportive. Incorporate the primary colors and secondary colors precisely in the shades shown here to ensure consistency.

• Use a large amount of whitespace to create a clean, open feel.
• Use floods of red to encourage immediate brand recognition.
• Use black to create contrast and give sections or elements a more serious tone.
• Use grays in areas where less contrast and emphasis are needed.
• Use color to create emphasis and differentiation among sections and parts of a series.