The University of Nebraska Medical Center tagline conveys our passion and mission in three words, “Breakthroughs for Life.”
Clear Space
The clear space around the tagline should be x2 the height of the “B” in the tagline typeface, as illustrated here.
Never Evers
Distort the proportions.
Change the font.
Shade or use alternate colors.
Rotate the tagline.
Alter the layout.
Place tagline on background with little contrast.