Web Style Guide
Managed by the Department of Strategic Communications with input from web editors throughout the university, the University of Nebraska Medical Center’s website is a key resource and destination.
The website advances UNMC’s reputation and brand while serving as the university’s public face, sharing news, events and vital information with internal and external audiences.
Visit the Cascade Knowledge Base for more info on how to use our components.
Visual Design
UNMC’s website design follows visual identity guidelines established by the Department of Strategic Communications. Familiar user interface elements and common patterns complement existing brand elements. Together our established brand and modern web design practices along with stringent accessibility standards support an excellent user experience for all audiences.
Pages
Pages are custom designs not intended to be reused as templates. They contain a combination of standard and custom components arranged in a specific order, or are standalone designs, developed for a very specific purpose.
Templates
Our website templates are predesigned with structure and component options for the layout and features of pages. Some templates, like the academic program template, serve a narrow purpose; others, like the tertiary template, offer more flexibility for content creators. Templates help bring consistency to the user experience.
College and Landing Page Components
The UNMC CMS implementation leverages components as the primary method for creating and managing content. This section explains the different types of components and panels available for the college and landing page templates.
Tertiary Components
The UNMC CMS implementation leverages components as the primary method for creating and managing content. This section explains the different types of components and panels available for tertiary pages. No more than two sidebar components should be used per page.
Navigation & Menus
The UNMC website uses different navigation and menu items for guiding users across the site.
Image Ratios
Our website uses a variety of image rations for different sections of the site.
Web Writing Guidelines
This set of guidelines helps us write clear and consistent content across the UNMC website. Please use it as a reference when you’re writing or revising web copy.